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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Pariwisata Pesona Journal of Business & Banking Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Economic Education Analysis Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Cakrawala : Jurnal Humaniora Bina Sarana Informatika JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR ABDIMAS SILIWANGI International Journal of Social Science and Business Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN BISNIS At-Ta'lim : Media Informasi Pendidikan Islam JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Mantik Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Hospitality dan Pariwisata Enrichment : Journal of Management JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Sosiohumaniora Kodepena (JSK) Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) JUDICIOUS: Journal of Management International Journal of Social and Management Studies (IJOSMAS) E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Journal of Social Responsibility Projects by Higher Education Forum Journal of Community Service and Engagement Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi TAAWUN: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Konferensi Nasional PKM-CSR Journal of Information Systems and Management Indonesian Marketing Journal Journal Of Natural Science and Technology Adpertisi Jurnal Bangun Abdimas Jurnal Bangun Manajemen International Journal of Applied Business and International Management Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Indonesia Sosial Teknologi Cross-border Jurnal Nusantara Mengabdi Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Penelitian Pendidikan Indonesia
Juliana, Juliana
School Of Hospitality And Tourism, Pelita Harapan University, Jakarta, Indonesia
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Journal : Jurnal Sosiohumaniora Kodepena (JSK)

 1 
Pengaruh Insentif terhadap Kepuasan Pekerja Perusahaan Juliana Juliana; Jerry Ong; Nathaniel; Aldo Marcolino; Jessalyn Tanubrata
Jurnal Sociohumaniora Kodepena (JSK) Vol. 1 No. 1 (2020): Jurnal Sosiohumaniora Kodepena
Publisher : Kodepena Indonesia

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Abstract

The study, entitled Worker Satisfication With Insentive did in PT Sewu Segar Primatama (Re.Juve). The aims is to determine the level of worker satisfication with incentive at the company. This research is theoretically expected to increase knowledge in the field of academic management in general. This research is a descriptive study with a quantitative approach. The sampling technique is done by simple random sampling. The sample size is 80 people. The results of this study states that incentives affect job satisfaction and it can be seen that the test show that there is an influence given with a regression model of 71.7% and the most influential indicator is a bonus if the work reaches the target. The results showed that the effect of incentives on workers is most sinifican. Suggestions for further research add other variables that affect worker satisfaction by combining the factors of other variables so that they can find out which variables are most influential on worker satisfaction.The result shows that it is true that incentive really affect worker’s satisfaction because the ability of incentive to explain satisfaction is 71,7% and the indicator that affect satisfaction the most is bonuses from company
Pengaruh Identitas dan Ekuitas Brand J.CO Terhadap Keputusan Pembelian Konsumen Amelda Pramezwary; Juliana Juliana; Charles Yap; Elvina Rosalie; Radella Terfinia
Jurnal Sociohumaniora Kodepena (JSK) Vol. 1 No. 2 (2020): Jurnal Sosiohumaniora Kodepena
Publisher : Kodepena Indonesia

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Abstract

Abstrak Food and Beverage industry is one of industry that is very competitive within each businesses and brands. Every brand and business are using different strategies applied to gain customers based on their market segment and compete with competitors. The growing intensity of competition in the franchise business, such as J’CO, Dunkin Donuts, Krispy Kreme, Dough Darlings, and so on. Because of this, business owners must pay more attention to the desires of consumers who are diverse, change fast, and of course have different satisfaction values The object of this study was to learn the effect of the J.CO brand identity and brand equity on consumer purchasing. The sample consisted of 200 respondents who had answered a questionnaire about the J.CO brand and the marketing strategy undertaken by J.CO. Respondents were determined using accidental sampling technique. The purpose of this study was to determine the effect of brand identity and brand equity J.CO Donuts on consumer purchasing decisions. The samples that have been received are then analysed for their answers, starting with descriptive analysis, basic statistics, and regression. After this analysis, the results obtained in the form of J.CO’s brand identity have a significant effect, and the J.CO’s brand equity also has a significant effect. This shows that consumer purchasing decisions are influenced by brand identity and Equity Product. Keywords: Brand Identity; Equity Product; Consumer Purchasing Decisions
ANALISIS ENVIRONMENTAL AWARENESS VALUE DAN GREEN PRACTICES TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Juliana Juliana; Amelda Pramezwary; Arifin Djakasaputra; Jessica Novia Widjaja; Jessica Virgiana Wijaya
Jurnal Sociohumaniora Kodepena (JSK) Vol. 2 No. 1 (2021): Jurnal Sosiohumaniora Kodepena
Publisher : Kodepena Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54423/jsk.v2i1.50

Abstract

Food and Beverage products or food and beverages are growing and growing rapidly. However, plastic becomes the raw material of F&B packaging until now is still a pro cons due to the health influence of the chemicals contained in it and not environmentally friendly. The environmental damage is now getting worse and has raised concerns. As knowledge increases, consumers increasingly know how to spend their money. Environmental Awareness value and Green Practices are considered by consumers to make a purchasing decision on a product. The purpose of this study was to analyze the influence of Environmental Awareness value and Green Practices on Consumer Purchasing Decisions on F&B Products. Research was conducted online by distributing questionnaires through google forms to 96 respondents using descriptive quantitative analysis methods and data analysis using multiple linear regression tests, determination coefficient tests and F tests and t tests, which were processed with the SPSS program. The results showed that Environmental awareness value and green practices showed a positive and significant influence on consumer purchasing decisions on F&B Products. Key Words: Environmental Awareness value , Green Practices, Purchase Decision
Co-Authors Abdul Samad Arief Abigail Valencia Sutjipto Adi Abdurahman Agatha Nirmala AGUS PURWANTO Agus Purwanto Albert Albert Aldo Marcolino Ali Syah Putra Alicia Alicia Amanda Vania Amelda Pramezwary Amelia Lindy Antonio, Ferdi Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Asbari, Masduki Asep Saepullah Assaly, Arifin Beanardo, Marchell Felix Bella Devita Bestadrian Prawiro Theng Billy Eagan Birgitta Stella Calen Calen Carmen Lunabelle Susanto Caroline Putri CAROLINE WIDJAJA CARROLINE . Carven Carven Carven Carven Catherine Catherine Catherine Catherine Catrine Carina Charles Yap Cherry Darmawan Cheryl Jocelyn Cheryl Riji Maretha Chika Yacinta Rahardjo Christabella Viana Austine Christella Andrea Limawan CHRISTIAN GUNAWAN Cicilia Angelisca Daphne Sweet Chandra Daria Aryutami M. Selasa Daria Daria Deandra Ashtyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Delila Pramesti Demson R H Goeltom Desideria Lumongga Dwihadiah Dhana Calista Oktaviani Diansanto Prayoga Diena M.Lemy Edwan Tanyauw El Glory Nathalie Elsa Virginia Elvina Dewi Budiono Elvina Rosalie Elyzabeth , Elyzabeth Emanuel Agung Wicaksono Emmanuel Fernando Emmanuel Fernando Ennelis Ennelis Eric Ricardo Tedja Erina Widianti EUGENE MARSANO Evangeline Wongjaya, Lauren Eveline Eveline Eveline Eveline Evelyn Wijaya Fachrurazi Febryola Indra Feidora Jovanca Putri Felia Felicia Felicia Evelyn Beguiristen Felicia Felicia Felicia Tania E Felix Leonardi Fenny Fenny Fina Sopyana Florensia Irena FRANCISCO JONATHAN Friska Rotua Natalia George Nicholas Gloria Caroline Patras Grace Kezia Josephine Gumarus, Bryan Alexander Gunawan Prabowo Gunawan Widjaja Hans Dhammika Putra Harnjo, Edward Hering, Jessica Nethania Hermawan Dwitama Hotmaria Hertawaty Sijabat Hubner, Ira B. Hutabarat, Linda Rotua I Gusti Agung Anom Yudistira I Ketut Suada Imam Jayanto Imelda Joanna Indah Sentia Indra, Febryola Indriany Sartjie Indriany Sartjie Tanakotta Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Ira B Hubner Ira B Hubner Ira B. Hubner Ira Brunchilda Hubner Ira Hubner Irene Jennifer Jacklyn Angelina James Austin Jane Keisya Tandra Jennifer Aurelia Tanuwihardja Jennifer Eve Jennifer, Irene Jeremia Devananda Jeremiah Aldi Suryawan Tanri Jeremy Setiawan Jerry Ong JERRY ONG Jessalyn Tanubrata Jessalyn Tanubrata Jessalyn Tanubrata Jessica Ardania Jessica Nethania Hering Jessica Novia Widjaja Jessica Shaina Wijaya Jessica Virgiana Wijaya Jessie Febriani Jimmy Muller Hasoloan Situmorang Jimmy Muller Hasoloan Situmorang Jimmy Situmorang Jocelyn Roon JOECELIND GABRIELA Johan Johan Johan Jonathan Oei Jonathan Oei Josephine Jane Josephine Josephine Julia Dewi Julita Then July Hidayat July Hidayat Keke Melinda Kenneth Tjandra KEVIN WIJAYA Kharis Dwi Nugraha Klara Klarissa Kok Shiong Pong La Diu Samiu Lauren Evangeline Wongjaya Madeline Madeline Marchell Felix Beanardo Marselina Putri Kanggeyan Martinus Tukiran Maureen Manuela Meita Orlina Meitolo Hulu Michelle A. Benly Michelle Michelle Michelle Oey Mindhie Tama Gosal Misrofingah Misrofingah Monica Widodo Muhammad Hery Santoso Murwani Wulansari Mutiara Lemy, Diena Nadia Cheryl Effendy Nadya Valerie Natalia Paserela Natalie Natalie Nathaniel Nathaniel Nathaniel Ni Nyoman Vinka Utami Niken Sulisetyowati Nofirman Nofirman Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nove Bernedeta Sitorus Novia A Nukak Novitasari, Dewiana Nurintan Nurintan Nyoman Damien Horn Nyoman Damien Horn Phoebe Emanuella Sulistio Pramono, Rudy Radella Terfinia RENO SUSANTO Reza Adjah Rhoswenlin Rhoswenlin Ricky Ricky Ricky Ricky Rosdiana Pakpahan Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rudianto Rudianto Rudy Rudy Rully Novie Wurarah Rut Susanto Sabrina O Sihombing Sabrina O. Sihombing Sabrina Oktaria Sihombing Saipul Al Sukri Samuel Musa Liha Sandra Maleachi Sandra Maleachi Sandra Maleachi SELLY . Selvi Esther Suwu Sharleen Laurenzia Sharren Meiliana Sheily Triratnasari Tanzil Sherly Sherly Sianipar, Rosianna Silvia Lewinsky Sim Wen Ching Simamora, Javerson Sisilia Chelsye Parera Sitorus, Nova Bernedeta Situmorang, Jimmy Muller Hasoloan Sonny Saputra Steven Elroy STEVEN ELROY Steven Setiadi Suwarto Suwarto Sylena Teresia Andrian Tama Gosal, Mindhie Tania Tanujaya Tarigan, Sri Aprianti Tasha Gracia Haslin Themmy Noval Themmy Noval THEMMY NOVAL Theresia Chandra Theresia Jessica Tiffany Ann Kartoyo Tiffany Meilivia Tjandra, Kenneth Tri Apriyono Ulung Pratama VALENCIA CHATLYN GANI Vallery Valencia Vanessa Wijaya Vasco Adato H Vasco Adato H Goeltom Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Vennia Yurisca Venty Ventyani Veren Patricia Verenia Novelia Christabel Vida Elissa Vincent Setiawan Antony Vincent Setiawan Antony Vitta Natalia Vriandi Hapsara Wijaya, Elyzabeth Wilhelmina Rosse Marisca Gajeng Winnie Winnie Winny Ibe Wowor, Wulan Meiaya Yulius, Kevin Gustian Yustisia Kristiana Zunaidi, Arif